Posted
In preparation for new marketing campaigns, we have recently revised our texts on the homepage and could use some feedback from you. You are very familiar with Synfire, but not yet as blind as we are.
Our advertising message should be boiled down to a core of three (maximum four) key points. Anything beyond that is not really noticed by first-time contacts.
Synfire has two different target audiences. It's not easy to appeal to one without scaring off the other. That's why we've set up a separate page for each of them so that we can address them more specifically in their own language.
- On the one hand, the songwriters and home producers who have little musical knowledge and are looking for practical solutions to build a song.
- On the other hand, people with prior musical knowledge (or the ambition to acquire it) who like to deal with music itself and are curious and open to experimentation.
Synfire is a very comprehensive product that requires a lot of explanation. In order to reach a larger group of people at all, we have to limit ourselves to a few descriptive and emotional messages (we can set links to the details).
Specific questions to you:
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What do you think of the actual text, videos, examples and links (the page branches A/B at the bottom)? Is something too long? Does something miss the mark? Is something missing?
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What are the most important features of Synfire that you think should be emphasized more?
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Banners, paid newsletters, promotions, YouTube ads, reviews, ... if you can think of additional ways to increase our reach, let us know. If you know an influencer or VIP for potential endorsements, please don't post here, but contact me at schnoor at cognitone dot com directly.
(all texts are also in German - switch at the top)
Thanks in advance!
Fr., 16.02.2024 - 06:37 Permalink
Hi Andre, a bit off-topic, maybe a useful hint and probably no news to you.
ChatGPT is very good in condensing a text corpus.
I use it on regular basis to summarize my 10-50 page research reports (which I fed it) to create managerial summaries.
You may even feed it with a second reference text and ask it to imitate the style with the content from first text.
I have no experience with marketing related texts.
Di., 20.02.2024 - 21:14 Permalink
Apologies for a somewhat late reply.
Music is rendered dynamically from parameters, intelligent phrases and harmonies. You can change all parameters at any time, no matter how advanced your project already is.
I agree that the core feature of Synfire is that you can control of the phrases and harmonies independently. However, I feel the statement above could sound too technical in the intro of promo material, and you might quickly lose less technically inclined users. Myself, I am also better at writing reference documentation than promotional material, so I am perhaps not in the position propose better alternatives.
Anyway, it might already help somewhat if you try to avoid using Synfire terminology (e.g., parameters) and even try to avoid some general description (which might be too abstract for new potential users). How about you instead start by briefly sketching some use cases that they can relate to? Here are some rough examples, just to show a potential direction:
You have some rhythmic idea and could use some assistance to flesh it out, say, into an accompaniment? You would like some helper to find the right chords? How about being able to jot down your ideas for an accompaniment, throw in the chords you found separately, and voila the accompaniment follows the harmony? How about you have an almost finished piece already, but you want to try out how it would sound with somewhat different or even completely different chords?
The example above is certainly not perfect, but I trust you see what I mean.